5 Reasons Why A Good Marketing Agency Gets You Sales Faster While Reducing The Learning Curve Of Doing It In House or On Your Own
1- Understanding of the MOST UPDATED industry knowledge. Running a business is hard as it is but what is even more challenging is how often social media changes when it comes to algorithms.
Many times business owners are confused with what they should be doing now?
Should I do reels?
Should I do videos?
Are carousel ads better?
Do I need to post once per day?
Does it matter if the images are stock photos or do they need to be lifestyle?
These are all things that good agencies stay on top of so you don’t need to worry about all.
This will save you an immense amount of time and money.
2- Knows EXACTLY what you should be optimizing for in your campaigns
A big mistake that we have seen businesses make when it comes to marketing their business especially online is they are optimizing for the wrong objective which severely impacts their results.
When a business is advertising they normally know what outcome they would like in their business but when they go online they tend to pick what the platforms suggest they do versus what they should be doing.
For example, let’s say that you want to generate leads or sales for your business.
When you go on Facebook or Google a lot of times the platforms will tell you to optimize for traffic link clicks or for reach.
Logically that sounds like it’s what you would like to do.
Unfortunately, if you are utilizing the wrong strategy or targeting the wrong audience with those objectives that can be a very big waste of money.
Instead you should be using the conversion objectives to get you the results that you want BECAUSE depending on the chosen objective is how the targeting will work.
Let’s say an audience is a one million person audience. Well if you choose the objective of traffic the algorithm will show your ads to people who will most likely click on the link but not necessarily buy or fill out a form.
On the opposite side if you choose conversions and you target that very same audience your ads will show up in front of people who are “in market” to either buy or fill out a form.
Those are two totally different audiences even though you are targeting the “same audience”
3- Data is EVERYTHING when it comes to growing your business
Another big benefit of working with a good marketing agency is they provide detailed reports on what is going on in your business.
Now this may seem obvious but you would be amazed at how many businesses do not track their numbers and where their leads and sales are coming from.
And because of this they miss out on golden opportunities or they waste money on marketing initiatives that are simply not working.
A good marketing agency will provide a dashboard of the most important key performance indicators for your business so you can simply know what is working and what is not and MOST IMPORTANTLY what to do.
Data is useless unless you know what to do with it and that is what a good marketing agency will do…they will analyze it and explain what is happening and what you should do next.
4- A good marketing agency can tell you when you are either OVERSPENDING or underspending
This is a big fear for a lot of businesses. It’s also a common question which is how much should I be spending on my marketing and if I am either doing too much or not enough.
This is where a good agency can come in and tell you the correct information based on what is going on in the market.
Because an agency has so many clients across multiple industries and many different ad and social media accounts they can tell you exactly what is going on as a whole.
This information is vital because it allows you to get information faster and many times a lot cheaper because they can already see what is working NOW and what is NOT WORKING.
So hiring an agency, you are not only hiring a team of experts to create your marketing materials, but you are also buying speed of information.
5- Helps you create the RIGHT STRATEGY for your business
Having the right strategy in place is EVERYTHING in marketing.
If you want to beat your competitors and get more market share while lowering your cost per acquistion then you are going to want to have a great strategy.
Knowing what platforms you should actually be on versus what you think you should be on will make a big difference in your results.
This is another big mistake businesses make when it comes to their marketing.
They will do the strategies that either they are the most familiar with or even worse the “way it has always been done”
This can cause the business to once again either blow a lot of money on unsuccessful opportunites or miss out on golden opportunities where their potential customers are at.
So a good marketing agency will make sure that you are utilizing the right strategy for your business so you know
all of your most important numbers
what platforms you should be on
what your marketing messages should be
what you should say in your ads
what your cost per acquisitions should be
what your branding should be like
how to position your business to be unique and different
how to grow as fast as you want to grow
If you ever need help with your marketing make sure to click below to book a free strategy session